📈 For E-commerce, Dropshipping & Agencies

Margin & Profit Engine

Stop guessing your profits. Instantly calculate your Gross Margin, Break-Even ROAS, and Net Profit. Simulate discounts, project monthly revenue, and download professional financial reports instantly.

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Why Our Pricing Engine is World-Class

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Break-Even Ad MetricsRunning Facebook or TikTok ads? Our calculator instantly outputs your Break-Even CPA and ROAS so you know exactly how much you can spend to acquire a customer before dipping into the red.
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Discount SimulatorPlanning a Black Friday sale? Toggle the discount simulator to apply a percentage or fixed dollar amount off your retail price to see how the promotion alters your net margin.
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Volume & Scaling PredictorInput your expected monthly sales volume to generate a real-time projection of your total gross revenue and take-home net profit.

The 50% Margin Myth

Many beginners assume doubling the price of a product yields a 50% profit margin. Let's look at why Net Margin matters:

Product Cost$50.00

Selling Price$100.00

Gross Margin50.00%

Shipping Cost-$8.00

Stripe Fee (2.9% + $0.30)-$3.20

Ad Spend (CPA)-$20.00

True Net Margin18.80%

Margin vs. Markup: Understanding the Math

What is Profit Margin?

Margin shows the percentage of total sales revenue that you keep as profit. It is a measure of profitability based on the selling price. You can never have a profit margin over 100%.

Margin = ((Price - Cost) / Price) × 100

What is Markup?

Markup shows how much higher the selling price is compared to the cost. It is a measure of profitability based on the product cost. Markups can easily exceed 100% or even 500%.

Markup = ((Price - Cost) / Cost) × 100

Frequently Asked Questions

What is Break-Even ROAS?

Break-Even ROAS (Return on Ad Spend) is the lowest multiplier your ads can hit before you start losing money. If your Break-Even ROAS is 1.5x, every $1 you spend on Facebook Ads must generate at least $1.50 in revenue just to cover your costs and fees.

What is the difference between Gross Profit and Net Profit?

Gross Profit is simply the Selling Price minus the Product Cost (COGS). Net Profit is the money left over after deducting absolutely all operating expenses, including shipping, payment processing fees, and marketing/advertising costs.

How do I calculate ROI (Return on Investment)?

ROI calculates how much profit you made relative to how much money you spent. The formula is: (Net Profit / Total Costs) × 100. If you spend $50 total to make a $100 sale, your profit is $50, making your ROI 100%.

Price Your Products With Confidence

Stop losing money to hidden fees. Use the advanced settings above to find your true margins, simulate discounts, and download a professional financial report today.

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